Terms of Service

Last updated: August 14, 2026

These Terms of Service ("Terms") govern your use of Blue Collar Lead ("Service"). Blue Collar Lead is a registered DBA (doing-business-as name) of DWD & SEO LLC ("Company," "we," "us," or "our"). By signing up or using the Service, you agree to these Terms.

1. The Service

Blue Collar Lead provides an AI-powered front office platform for home service contractors. The Service includes AI call agents, appointment booking, a management dashboard, call logging, lead routing, connections to third-party calendars and CRM systems, automated follow-up features, and related tools. Callers who ask whether they are speaking with a person are told plainly that they are speaking with an AI assistant.

2. Eligibility

You must be at least 18 years old and a legally operating business to use this Service. By using the Service, you represent that you meet these requirements.

3. Subscriptions & Billing

The Service is billed on a monthly subscription basis at $997/month, with no setup fee. Your subscription automatically renews each month unless cancelled.

• Your subscription includes 1,000 AI call minutes per month (covers inbound call answering plus follow-up and callback calls to your own leads).
• Additional minutes are billed at our cost to deliver them, charged only as used.
• 30-Day Appointment Guarantee. If the Service has not booked at least one appointment on your connected calendar during your first 30 days as a paying customer, you may request a refund of that month's subscription fee by emailing us within 45 days of your first payment. The guarantee applies to appointments booked by the Service, not to jobs sold or contracts signed, which depend on factors outside the Service's control. It applies once per customer, to the first month only.
• Bulk outbound calling/texting campaigns (e.g. storm campaigns) are funded separately through prepaid outbound credit, not the included minutes.
• All fees are charged in USD via Stripe.
• You authorize us to charge your payment method on file for all amounts due.

4. Cancellation & Refunds

You may cancel your subscription at any time through the Billing section of your dashboard. Cancellation takes effect at the end of your current billing period. Monthly subscription fees are non-refundable after payment has been processed. Unused prepaid outbound credit is non-refundable.

5. AI Call Recording & Consent

You agree to comply with all applicable call recording laws in your jurisdiction, including two-party consent states. Blue Collar Lead is not responsible for any legal claims arising from your failure to obtain proper consent.

6. SMS Text Messaging Program

If you enable text messaging, we send SMS messages to consumers on your behalf and you become the message sender for compliance purposes. The program sends customer-care and transactional messages — inquiry confirmations, appointment scheduling and reminders, and project follow-ups — only to consumers who contacted your business first and provided a mobile number. Message frequency varies with each consumer's interaction. Message and data rates may apply. Consumers can reply STOP to opt out and HELP for help.

You agree to (a) collect consent through a clear opt-in (such as a contact form with an SMS-consent checkbox or a direct request from the consumer), (b) not send marketing or promotional content through this customer-care program, and (c) comply with the TCPA, CTIA guidelines, and carrier requirements. We will not share consumers' mobile information or opt-in consent with third parties or affiliates for marketing. Full details are in our SMS / Text Messaging Policy.

7. Acceptable Use

You agree not to use the Service to:

• Engage in deceptive, fraudulent, or illegal activity
• Send unlawful, unsolicited, or spam SMS messages, or place unlawful or unsolicited telemarketing or robocalls
• Contact any person on the National or any state Do-Not-Call registry, or any person who has opted out, without a documented, legally valid basis
• Upload or message phone numbers you do not have a lawful basis or required consent to contact
• Harass, abuse, or harm any person
• Scrape, harvest, or collect data from the Service or third parties without authorization
• Violate the TCPA, CAN-SPAM, CTIA guidelines, carrier requirements, or any applicable laws or regulations
• Reverse engineer, copy, or resell the Service or any part of it
• Attempt to gain unauthorized access to any system or data

7a. Outbound Calling & Texting Compliance

You are solely responsible for compliance with all laws governing the calls and text messages you initiate through the Service, including the TCPA, the Telemarketing Sales Rule, federal and state Do-Not-Call rules, and applicable calling-time (quiet hours) restrictions. You represent that you have a lawful basis and any required prior express consent to contact each person you upload or message. The Service applies automated safeguards — internal Do-Not-Call/opt-out suppression, consumer-timezone quiet-hours enforcement, per-account rate and spend limits, duplicate suppression, and STOP/UNSUBSCRIBE opt-out handling — but these safeguards do not relieve you of your independent legal obligations. We may throttle, suspend, or terminate outbound campaigns that we reasonably believe violate these Terms or applicable law.

8. Intellectual Property

All content, software, designs, logos, and materials associated with Blue Collar Lead are the exclusive property of DWD & SEO LLC (d/b/a Blue Collar Lead) and are protected by copyright, trademark, and other intellectual property laws. You may not copy, reproduce, distribute, or create derivative works from any part of the Service without our express written permission.

8a. Connected Integrations & Your Customer Data

The Service can connect to third-party systems you already use, such as Google Calendar, Microsoft Outlook, and CRM platforms including GoHighLevel, Jobber, AccuLynx, and JobNimbus. By connecting an integration you authorize us to read from and write to that system on your behalf where that provider and your account support the requested action (for example: reading availability, creating or updating appointments, importing your team, or reading customer and job records so the AI can answer status questions). Integration capabilities vary by provider and plan; AccuLynx API access requires its AppConnections add-on. You may disconnect an integration at any time from your dashboard, which revokes that authorization going forward.

• Your data stays yours. Customer and job records read from your connected systems are yours. We keep a working copy only to provide the Service (for example, so the AI can recognize a returning customer during a live call) and do not sell it or use it to serve other customers.
• Third-party dependence. Integrations depend on each provider's API, pricing, and policies, which we do not control. A provider may change or discontinue functionality, and some capabilities differ by provider. We will state honestly what each integration can and cannot do.
• Accuracy. Information the AI relays from a connected system reflects that system at the time it was last synchronized. The Service is designed to decline to answer rather than relay stale information, but you are responsible for the accuracy of the records in your own systems.
• Automated follow-up features. Optional features that contact your customers automatically (such as review requests when your CRM marks a job finished, appointment reminders, or follow-up calls on quiet estimates) are off by default, are enabled per feature by you in your dashboard, and operate only on customers with an existing relationship with your business. All such contact is subject to Sections 6 and 7a.

9. Data & Privacy

Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference.

10. Service Availability

We strive to maintain high availability but do not guarantee uninterrupted service. We are not liable for any downtime, data loss, or service interruptions outside our reasonable control.

11. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. WE DO NOT WARRANT THAT THE SERVICE WILL BE ERROR-FREE, UNINTERRUPTED, OR THAT AI-GENERATED CONTENT WILL BE ACCURATE OR COMPLETE.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, DWD & SEO LLC (D/B/A BLUE COLLAR LEAD) SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS OR REVENUE, ARISING FROM YOUR USE OF THE SERVICE. OUR TOTAL LIABILITY SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE THREE MONTHS PRECEDING THE CLAIM.

13. Indemnification

You agree to indemnify and hold harmless DWD & SEO LLC (d/b/a Blue Collar Lead) and its officers, directors, employees, and agents from any claims, damages, or expenses (including reasonable attorneys' fees) arising from your use of the Service, your violation of these Terms, or your violation of any applicable law.

14. Termination

We reserve the right to suspend or terminate your account at any time for violation of these Terms, non-payment, or any other reason at our discretion, with or without notice.

15. Governing Law

These Terms are governed by the laws of the State of Michigan, without regard to its conflict of law provisions. Any disputes shall be resolved in the courts of Michigan.

16. Changes to These Terms

We may update these Terms from time to time. We will notify you by email or through the dashboard. Continued use of the Service after changes constitutes acceptance of the new Terms.

17. Contact

Questions about these Terms? Reach us through our contact page.