SMS / Text Messaging Policy

Last updated: June 23, 2026

Blue Collar Lead — a registered DBA of DWD & SEO LLC — provides text messaging services on behalf of the roofing and home-services businesses that use our platform. This policy explains our text messaging (SMS) program, how consent works, and how to stop receiving messages. Each message you receive identifies the specific business it is sent on behalf of.

The short version: We only text people who contacted the business. Messages are about your inquiry or appointment — not marketing. Reply STOP any time to opt out, or HELP for help. We never sell or share your phone number or consent with third parties for marketing.

1. Who we message and how consent is obtained

We send SMS text messages only to individuals who have an existing relationship with the business — specifically, people who have called, texted, or submitted a request to the business (for example, contacting a contractor that uses our platform about an inspection, repair, or estimate). By contacting the business and providing a mobile number, you consent to receive text messages related to your request. We do not text individuals who have not reached out to the business.

2. Types of messages you may receive

Confirmations after a call or request (e.g., confirming we received your inquiry and your contact details)
Appointment scheduling and reminders for inspections or estimates
Follow-up messages from a staff member regarding your project or quote
Replies to questions you send us

These are customer-care and transactional messages tied to your request. We do not send unrelated promotional or marketing blasts through this program.

3. Message frequency

Message frequency varies based on your interaction with the business (for example, when you book or reschedule an appointment, or when staff follow up about your project).

4. Cost

Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. Standard messaging rates from your mobile carrier apply.

5. How to opt out or get help

You can cancel the SMS service at any time by replying STOP to any message. After you send STOP, we will send a confirmation that you have been unsubscribed, and you will no longer receive SMS messages from us. To rejoin, sign up again as you did initially or reply START.

For help, reply HELP to any message, or contact us using the details below. You can also reach us at any time — we're happy to assist.

6. Privacy & data sharing

We respect your privacy. We collect your name and phone number to communicate with you about your request and to provide the services you asked for.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors who provide support services on our behalf (such as messaging delivery or customer service) is permitted solely to operate the service. All other categories of use exclude text-messaging originator opt-in data and consent; this information will not be shared with any third parties.

7. Contact us

For questions about this messaging program or your data, reach us through our contact page, or reply HELP to any message. Each message identifies the specific business it is sent on behalf of, so you always know who is contacting you.

See also our Privacy Policy and Terms of Service.